Accelerating the next generation of innovators
Start-ups have led many of the technology, health, and sustainability innovations central to our everyday lives. Fuel, a McKinsey company, was launched in 2014 to help start-ups reach the future faster and improve their odds of success.
Fuel pairs start-up experts with McKinsey’s deep industry and functional expertise and global network. We help founders and their investors accelerate growth with data-driven consulting, capability building, and connections.
Fuel
Fuel helps start-ups and their investors accelerate growth with data-driven consulting, capability building, and connections. Our market-leading benchmarking tool SaaSRadar helps companies see where they stand against their peers on key financial and operational metrics.
What we do
Pricing excellence
Improve pricing, discount management, and offering design
Growth strategy
Find the next vectors of growth to elevate your trajectory
Consumer acquisition and retention
Implement best practices in digital marketing and loyalty techniques
Rapid market assessment and due diligence
Determine which verticals and use cases to pursue to maximize sales and the total available market
Portfolio benchmarking
Evaluate your portfolio’s performance against relevant venture capital and private equity-backed start-ups
New-business acceleration
Operationalize concepts and enable rapid growth through comprehensive implementation services
Corporate innovation
Stay ahead of innovation and engage start-ups on the most critical strategic imperatives